GCVP’s new CI was honored with the 2023 Good Design Award for Excellent Brand Design.
Good Care for Vet & Pet Health.
Step by Step, 50 Years of GCVP
For the past 50 years, GCVP has built its history step by step in a rapidly changing world.
By delivering trusted products and services close to our customers, we have become a cornerstone of Korea’s animal health industry.
With the vision of creating a healthier, happier world for both people and animals, we continue our journey forward—one step at a time.
The New CI of GCVP
GCVP’s new CI features a deep green gradient paired with bright lime green. Its form combines a heart symbolizing life, a circle representing people, and a semicircle representing animals—together creating a new Cross.
These three shapes embody the philosophy of One Health: life, people, and animals as one. Within the CI, the two colors and five hidden circles represent the Korean traditional concept of Yin-Yang and the Five Elements, symbolizing the harmony of the universe and the essence of One Health.
Among the five circles, one semicircle highlights GCVP’s commitment to the spirit of One Health and to pursuing perfect quality.
CI Color Concept
The deep green gradient reflects our tradition, history, and past transformations, while the bright lime green expresses our vision for a brighter future.
These primary colors are a core element that distinguishes GCVP, and their consistent application is essential. Subtle variations in brightness, saturation, and gradient are used to maintain harmony across all designs, creating a unified look that conveys stability and warmth.
The GCVP logo is the core element of our Brand Identity (BI) and must not be altered in shape, color, or any other form. The logotype has been designed with consistency and legibility in mind, and should always be used as provided. To prevent distortion, the logo must be scaled proportionally when enlarged or reduced. Digital artwork should be used in principle; however, if this is not possible due to the characteristics of the application medium, the GRID SYSTEM must be applied to ensure the logo’s form remains unchanged.
