Green Cross Veterinary Products’ New CI Selected as Excellent Design in the Brand Category at the 2023 Good Design (GD) Awards

Hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion (KIDP), in the Brand Design Category of the ‘Good Design (GD) Awards’

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Green Cross Veterinary Products’ New CI Selected as Excellent Design in the Brand Design Category at the 2023 Good Design (GD) Awards

Green Cross Veterinary Products Co., Ltd. (GCVP) announced that its new corporate identity (CI) has been selected as an Excellent Design in the Brand Design Category at the 2023 Good Design (GD) Awards.

Hosted by the Ministry of Trade, Industry and Energy (MOTIE) and organized by the Korea Institute of Design Promotion (KIDP), the Good Design Awards is Korea’s most prestigious design recognition program, established in 1985 under the Industrial Design Promotion Act. The award grants the “Good Design (GD)” mark to products and designs that demonstrate excellence in design intent, form, usability, productivity, and C.M.F (color, material, finishing).

GCVP’s newly awarded CI was created to reflect the company’s new mission—“Better life with healthy animals”—commemorating its 50th anniversary. The design integrates symbols representing life (a heart shape), humans (a circle), and animals (a semicircle), harmoniously forming a cross shape, the company’s emblem. These three shapes collectively visualize the concept of One Health, expressing that life, humans, and animals are not separate entities but are organically interconnected.

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In addition, the GVAX vaccine packaging, which incorporates elements of the new CI, applies distinct color variations for each product to enhance user convenience while reinforcing both the vaccine’s professionalism and the company’s brand identity (BI).

Green Cross Veterinary Products stated that being recognized at Korea’s most prestigious design awards highlights the excellence of its brand and design capabilities. The company added that, based on its strong design and brand competitiveness, it aims to transform from a traditional manufacturing-oriented company into a marketing-driven organization that provides customers with new experiences and services.

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Meanwhile, Green Cross Veterinary Products has launched its new vaccine brand, GVAX, which features the company’s newly designed corporate identity (CI).