Green Cross Veterinary Products Celebrates 50th Anniversary — Looking Back on the Past, Present, and Leaping Toward the Next 100 Years

Green Cross Veterinary Products Celebrates 50th Anniversary — Taking Bold Steps Toward Becoming a 100-Year Company

Green Cross Veterinary Products Co., Ltd. (GCVP) held its 50th anniversary ceremony at the Ibis Hotel in Suwon on the 25th, marking a major milestone as the company moves toward its vision of becoming a 100-year enterprise.

Held under the theme “Better & Together,” the ceremony reflected GCVP’s commitment to growing as a company that provides better products and greater value for its customers and employees while moving forward in unity with stakeholders — customers, employees, shareholders, partners, and society.

Chairman Ji-Hong Kim stated,

“It is deeply moving to celebrate the 50th anniversary of our company. We will continue striving to grow into a trusted enterprise, make meaningful contributions to society, and build a workplace recognized for its integrity and innovation.”

During the event, GCVP declared its corporate mission “Better life with healthy animals” and announced its strategic goals:

• KOSDAQ listing by 2025

• Global market expansion

• Achieving annual sales of KRW 100 billion

To achieve these ambitions, the company unveiled five core future strategies — Vaccines, Pet Healthcare, Farm Solutions, Global, and Inorganic Growth.Through the KOSDAQ listing, GCVP plans to secure funds to increase its R&D investment ratio from the current industry average of 2% of sales to over 8%, comparable to global pharmaceutical companies, enabling the development of innovative, customer-centered products.

CEO Seung-Sik Na emphasized,

“We have achieved remarkable success over the past 50 years, but the challenges ahead will not be easy. To do even better, we must embrace change. We need to carry forward our 50-year legacy while proactively adapting to the evolving landscape of animal diseases and the broader industry.”

Celebrating its 50th anniversary, GCVP has strengthened its ESG (Environmental, Social, and Governance) initiatives throughout 2023 — including Zero Waste campaigns, the G&Pet Children’s Art Contest, volunteer work for abandoned animals, and donations to animal shelters. The company also recently obtained the ISO 14001 certification, an international standard for environmental management systems.

Looking ahead, Green Cross Veterinary Products will continue to promote animal health and welfare while actively practicing eco-friendly management based on a robust environmental management system, contributing to sustainable growth and a healthier world for both people and animals.